Packages without brand, olive-colored and full view images in bright colors on the dangers of smoking to health. This is the latest initiative by Australia, where it applies a strict anti-smoking legislation to combat the harmful habit. The harsh anti-tobacco campaign was announced by the Australian government. The bill will be introduced in parliament after 60 days of public consultation.
The objective of the bill, disclosed by Health Minister Nicola Roxon , is to reduce the deaths caused by smoking and the cost to the community. In Australia there are 15 thousand deaths a year from smoking. Roxon said: ‘ The legislation is a world first and sends a clear message that the glamor of smoking is over. Packages now only show the death and disease caused by smoking . ‘
Nicola Roxon added: ‘ The new packages have been designed to be as attractive as possible and to clearly show the terrible effects that smoking can have on health . ‘ The big tobacco companies such as British American Tobacco Australia, have threatened legal action, but the government is determined not to be intimidated.
The Australian Minister for Health said: ‘ We believe we have a very strong legal basis and we will not allow the tobacco lobby impaurisca us with legal action . ‘